Sometimes redesigning your site is an option you should consider. This is a complicated process because you must give your website a new look without losing your core message to your visitors through the website.
Many questions arise during this process about how to design a new website. Ask yourself these questions and we will answer them below.
Also, if you are redesigning your website for SEO purposes you should know what should you avoid when developing a search optimized website.
Is it easy to navigate?
Website performance is influenced by user experience. This parameter is highly regarded by visitors to the website. It is easy and intuitive to navigate the website.
This means that you can quickly understand how it works and it takes very little time to load pages. If your website is not accessible, you’ll need to identify the problem and fix it.
Is your website on the buyer’s journey?
Buyers can now get product information before they even visit the website. This is a way to make yourself known so that when they search for a product you sell, it will appear on the results page.
This is the first step in what is known as the path of the buyer. The path the buyer takes to achieve his goals is briefly described in this term.
You must make your product attractive to attract people’s attention. It will make you want to purchase the product as it meets your needs better than any other product.
Is it representative of my company?
Your website must reflect your brand’s image on the internet. Your website must convey the essence of your brand or your products. This is an advantage that will make you stand out from your competitors.
A theme must be present on all pages of your website to make it unique and reflect your company. The font used in each article must also be consistent.
These are just a few of the things you need to do to distinguish your brand from other brands.
Is it reliable?
This is especially relevant for websites selling products or services. A website that doesn’t transmit trust can cause buyers to resent purchasing your product and will opt for something else.
It is therefore important that your website looks professional. We recommend that clients have a way to reach you by email or phone.
Is there anything that makes your website take longer?
Videos, images, animations, and others can slow down a website’s loading speed. It is worth having them all, because, as we’ve already said, they can negatively impact your website.
Top Digital Specialists recommend, that you optimize the videos and images you have on your website so that they don’t affect how you load them.
Is the layout mobile-friendly
Generate traffic, mobile devices play a greater role. Mobile phones are increasingly being used to search websites.
This makes it necessary to design a website that is compatible with mobile devices, as otherwise, your website’s positioning and performance could be negatively affected.
You must optimize your website so it provides a mobile-friendly service.