We have seen millions of organic products flood supermarket shelves, online shops, and social media in recent years. The eco-consumer isn’t a trend, it’s a lifestyle that has great global goals.
It promotes a more eco-friendly philosophy and respects the natural environment.
Google Keyword Planner searches show an increasing interest from users in organic products. This will help us develop an efficient marketing strategy.
The eco-consumer
If a product or service’s consumption or production negatively impacts the environment, the green, or eco-friendly consumer lowers its consumption.
You can also substitute certain goods with more environmentally friendly products, such as those made from recyclable, compostable, or biodegradable materials, or for products that have a longer life cycle to reduce waste generation, like reusable water bottles.
This is a user who cares deeply about the environment and is willing to make changes in his life for a more sustainable world.
These consumers have a set of unique characteristics that distinguish them from others. We need to know these characteristics if we are to achieve our goals.
5 things to think about when selling your eco products
Price is important
If a product is eco-friendly, the ecological consumer will not mind paying more for it. The reason for the higher price is that eco-products are produced in a way that does not pollute the environment.
This is an important point to remember as a low price for eco products can make them appear less environmentally friendly or of lower quality.
A compelling and honest sales pitch is essential
It is important to emphasize the benefits and experience of these goods to sell them. Organic consumers are culturally savvy and will not be misled, as we’ve already stated. They also have a lot of digital knowledge so they can compare what they get.
Social networks
Because their users are proud of having ecological awareness, social networks make it easy to promote organic products.
It’s as simple as creating good content for social media and seeing engagement and followers increase.
Influencers
Social networks are an essential part of our game. We must have stars on the channel. We must find the right people to help us make our influencer actions have the maximum impact.
These are people who align with the company’s philosophy and have enough commercial hook to effectively promote our products.
Be an eco-conscious businessperson
It’s not enough to have a green product. Our business philosophy must be about improving the environment. This includes the products we offer and the corporate actions that we take.
For example, customers would not be happy to have their orders wrapped in bubble wrap and completely covered in plastic. This is because it’s a very demanding public and can lead to more than one online reputation crisis. Social networks are the best weapon in this battle.
Distribution is a limitation when buying this product for consumers. Eco users are well aware of the impact transport has on the environment, including the emission of greenhouse gases.
Reach us at Digital Specialist if you need more help and a personalized strategy for your organic products business.
