What is business branding?
Branding is customers’ perception of your company when they experience your company’s product or service. It is about how you set yourself apart from your competitors. You can build a strong brand using catchy logos, taglines, and advertising.
Five key steps for your business branding:
- Define your target audience
- Define your mission and vision
- Design your brand’s visuals
- Create a brand story
- Choose the medium for your brand
Define your target audience:
There’s no point in building a brand that does not resonate with your audience. It’s essential to ascertain to whom you will give your services. Before even laying out your brand’s identity or demonstrating how to visualize your brand, define your target audience.
The ways you can determine your target audience are:
- Doing a target market research
- Think of your product benefits
- Collect the demographics of your target audience
- Competitor audience analysis
Once you identify your target audience, you can build a branding strategy that matches your ideal audience’s needs and expectations.
Have a look at how Starbucks identified its target audience:
Next, define your mission and vision:
The next step is to identify your brand’s mission and vision. The mission statement includes your brand’s actions and how they will impact customers’ lives. On the other hand, a vision most efficiently guides what a brand will achieve in the future. It’s about what changes the brand is intended to make in the future.
It must be full of value that the customer is convinced that the only brand that can fulfill their expectations is yours. But remember, no false claims. Also, your mission and vision must comply with your brand’s logo, tagline, and personality.
Design your brand’s visuals:
Creating the visuals, or in other words, your logo, is a crucial part of the process. Your brand name is directly linked with your logo. It’s a part of the brand identity. Be very particular about the color palette and font you use while building your logo.
Professional designers are a great deal of help here. They frame the branding guidelines that help you use the logo in the future and the reasons they used the selected color palette or fonts.
The branding guideline includes:
- Logo and logo guide
- Color palette
- Typography
- Imagery
- Web elements
Try to make it as unique as possible. Your logo must speak for your brand since that’s how you will be universally identified.
Create a brand story:
A brand story is nothing but conveying what your brand does most efficiently. All you have to do is build an emotional connection with the customer through your message. It must be clear, straightforward, and narrated like a story so that the customer will most likely hear what you have to say.
It must cover the following three aspects:
- What does your brand do?
- What unique values does your brand offer?
- What does your customer get out of your service?
Try not to highlight your product’s features but most efficiently rather communicate how your customers can get the most out of your product.
Choose the medium for your branding:
Now you have to decide which channels you will use for successful business branding. Along with deciding the medium, you need to maintain consistency. Whether you are opening yourself on any of the platforms, the message you are communicating about your brand must be the same.
You can use the following channels for branding:
- Website development
- Blogs
- Social media handles
- Employee on board
- Youtube channel
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